You may have more or fewer touchpoints here, depending on your product. You may want to hold your customer’s hands at the risk of being annoying. You may just like to send one message to keep it short and sweet. Starting your swipe filesĮxercise: Create a simple bullet point list of what you want customers to know during each point of the customer journey you want to touch on. I literally don’t care □įor future reference, I’ll be calling these sequences “flows.” They are connected messages to establish critical points of the current customer’s journey (purchase, post-purchase). These are free examples to use however you want. So let’s get on with this, right! Etsy Messages to Buyers Exampleįeel free to use my examples as your own straight copy and paste swipe files, as a template to start creating yours, or as an exercise to refine your brand tone. So swipe files are a way to craft your brand’s tone, communicate any key messages promotional opportunities, and are a way to help CYA. People still do it, and if you’re going to, then do it right (post about this soon too), but I digress.īut intertwining a campaign into your shop’s purchasing process can be a great way to get more email list subscribers, generate more reviews, get user-generated content, and repeat purchases. But to sum up, cold messaging is against Etsy’s rules. I will have an entire post about promoting campaigns in these message flows in an Etsy-compliant way here. Come in handy to fall back on should a conflict arises later (hey customer and Etsy, I stated clearly that Christmas orders needed to be in by this date).Establish boundaries (custom order process, for example),.Set reasonable expectations (reminding customers of potential shipping delays during the pandemic, for example).To me, CYA in these swipe files do the following: Yeah, CYA is one of my favorite words in my career, and it’s underappreciated sometimes. Two other great things about swipe files? They can help with CYA (covering your ass) and provide another opportunity for you to promote a campaign. (Even the word choices in their navigation speak to this.) They both sell CBD products, but Sunday Scaries has a very different tone than Ohana. But think, for now, that even when selling the same products, brands use tone to help differentiate themselves, and tone influences the customer experience. To expand on brand security, I say that term because every message you communicate (overtly in copy, the products you sell itself, or in visual communication) is your brand speaking. There are books on brand tones, and I want to write more about this soon. Having one message with all the essential information there eliminates that worry. Reason #2: brand security. Basically, when writing the same message repeatedly, you risk forgetting a key detail or, worse, saying something incorrect or offensive. There are two significant reasons to have your own set of swipe files saved away, and one is to save time. It takes time to type out messages to people, and it quickly gets annoying when you’re essentially communicating the same message over and over again.Įtsy is limited in what and how you can communicate with customers, so having swipe files handy is a way to conveniently systematize your shop’s communications. So often that I’ve had the same swipe file messages sent to me by different sellers! Why should you have your own swipe files? And yes, Etsy sellers do, in fact, do this often. In the internet age of digital marketing, you may see swipe files also covering graphic templates, funnel page copy, and email marketing.įor our purposes, I’ll be talking about swipe files as messages Etsy sellers can keep for customers to use over and over again. They may use it as a reference when writing content or literally copying and pasting the message to send as needed. Swipe files are like template copy (written content) that writers and marketers keep on hand. What people do (use swipe files) and what are swipe files
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