![]() I think it's a transition most will make because of the value that they see in the way that we're doing things with Slack. However Seaman argues that the additional capabilities available within Slack - in particular, using Slack Connect to bring external participants into a channel - will win them over. Many Salesforce customers are longstanding users of the vendor's own Chatter messaging app, which continues to be supported. From old habits to new ways of workingĪll of this depends on sales teams moving away from familiar old habits within Salesforce and learning new ways of working within Slack. ![]() I think by having this deal room that people can come in and out of, moving approvals into that is a very tangible example of accelerating deal cycles, so they're just lightning fast compared to what they were in the past. The approval process for most companies, and most sales reps that have to go through it, is typically very opaque and slow. Finally, the workflow and integrations that the Slack environment brings will speed up processes such as approvals that may have caused delays in the past. It's possible to integrate other significant apps into the Slack environment, such as Tableau analytics and third-party apps such as incentive compensation, applicant tracking and recruitment. Finance, legal, product teams, you name it, may not typically be in Sales Cloud or Salesforce, but they most certainly can be in Slack. It's opening up to a much broader set of people that can help you close that deal as a salesperson, including customers and partners. It becomes possible to bring more people into the channel as needed to move things along more quickly, he adds: They didn't necessarily accelerate the sales cycle. But without Slack, they weren't searchable. Doing this in Slack opens up a new set of capabilities that weren't previously available in Sales Cloud, as Seaman explains:ĭeal rooms are something that were theoretically feasible before. A deal room in a Slack channelĪs an example, a new Salesforce-based Slack app for sales includes the ability to quickly set up a deal room to work on a specific customer or deal in a shared Slack channel. It quotes research carried out for Slack by Forrester Consulting that shows sales reps who use Slack typically experience sales cycles that are 15% faster, and that service teams using Slack achieve an 11% improvement in customer satisfaction scores. Slack's own customer tracking survey finds that three-quarters (76%) of marketers agree that Slack improves the speed of their decision making. Salesforce believes that adding Slack as a shared front-end to access Salesforce and other functionality will help teams work better. And the innovations that we're announcing are the first in a series that are going to support that vision. With Slack as your digital HQ, Slack-First sales is the way you model your sales organization - your teams, your geographies, how you do deals, how you connect with partners, etcetera. When we're talking Slack-First, we're talking about how to effectively remodel your sales organization in this all-digital or hybrid world. As Rob Seaman, Salesforce SVP of Product Management, who spoke to diginomica ahead of the announcement, explains: The rationale for bringing Slack and Salesforce together is that we now find ourselves in a much more digitally connected world, which demands a new approach to how sales teams work. More important is the work of persuading long-term Salesforce users to learn to work in Slack rather than the familiar Salesforce environment, the main theme of an online event with Salesforce and Slack leaders timed for 1pm Eastern Time today. Today's launch contains no new products as such, but there are several new pre-configured integrations, workflows and an updated Salesforce for Slack app designed to help Salesforce customers quickly get up-to-speed in their use of Slack to streamline how they work. Salesforce today introduces the "Slack-First Customer 360," its new vision for sales, service and marketing in the work-anywhere world of the Vaccine Economy, founded on its $28 billion acquisition of messaging platform Slack, which closed last month. Slack-First Service - creating a swarm (screenshot via Salesforce) ![]()
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